Pop Culture +
Financial Wisdom =
A Rockin’ Approach
to Retirement

“Jesse Hurst's PopEnomics is a refreshing and engaging take on retirement planning. By weaving in relatable pop culture references, Hurst makes complex financial concepts accessible and entertaining. This book is a must-read for anyone looking to navigate the intricacies of retirement with confidence and clarity. It's not just informative—it's genuinely enjoyable!"

Gene F. Goldman, CFA
Cetera^® Investment Management LLC

^{This testimonial was given by a non client of the financial advisor and no compensation was provided directly or indirectly. This testimonial is not a guarantee of future performance or investment success, and the testimonial may not be representative of the experience of other customers. Please visit BrokerCheck to see more on the background of this professional.}

“Entertaining, engaging, and informative with a blend of nostalgia and personality. Not every financial planning book can say that!”

Dr. David Peter
Healthcare Executive

^{This testimonial was given by a  client of the financial advisor and no compensation was provided directly or indirectly. This testimonial is not a guarantee of future performance or investment success, and the testimonial may not be representative of the experience of other customers. Please visit BrokerCheck to see more on the background of this professional.}

“This might be my favorite financial / retirement planning book yet. Your personality really shines through—so relatable, informative, and genuinely fun.

I especially love the way you blend real-life client stories with pop culture references, makes the material familiar and memorable. It brings the concepts to life in a way that’s easy to understand, emotionally resonant, and unexpectedly enjoyable.  

Also, your use of the phrase ‘trusted advisor’ really stood out to me. Not that I haven’t heard this before, but the fact that you use this throughout the book in place of ‘financial advisor,’ feels much more human. You bring this back to what financial planning is really about … people, their personal journey, and their life goals — not numbers on a spreadsheet.”

Ladan Massir
Senior Managing Director
Head of Advisor and Financial Institution Growth Marketing

^{This testimonial was given by a non client of the financial advisor and no compensation was provided directly or indirectly. This testimonial is not a guarantee of future performance or investment success, and the testimonial may not be representative of the experience of other customers. Please visit BrokerCheck to see more on the background of this professional.}

"'PopEnomics' is exactly what the financial world needs more of—smart insights delivered by a pro with a twist of fun. As a fellow CFP who lives in this world every day, I know how hard it can be to take complex financial concepts and make them stick. Jesse’s ability to draw connections between pop culture—movies, songs, shows, etc—and real-life client situations is not just clever, it’s effective. It takes a unique kind of mind to bridge Aerosmith and Springsteen to retirement planning or connect Family Ties to the challenges of the sandwich generation. Since almost no one is born as a real-life Alex P. Keaton with a mobile with dollar signs hanging from it above his crib when he was a baby, most people need to read this book.  He’s made the abstract accessible, and the boring... well, not boring."

Pete Bush
CEO/Financial Advisor, Horizon Financial Group

^{This testimonial was given by a non client of the financial advisor and no compensation was provided directly or indirectly. This testimonial is not a guarantee of future performance or investment success, and the testimonial may not be representative of the experience of other customers. Please visit BrokerCheck to see more on the background of this professional.}

"Having worked with Jesse for over a couple of decades prior to my retirement in 2023, one particular aspect of our working relationship was his articulate communication skill. It’s wonderful to see it culminate in 'PopEnomics.'

The 12 puzzle pieces are perfect topics for investors and retirees at all levels. The real-life stories, pop culture analogies, and fact-based data references make it relevant, relatable, and fun.

It’s a must read no matter where you are in your journey, and I will be getting several copies for family and friends!"

Brett Harrison
Retired-President/CEO, Cetera Advisors

^{This testimonial was given by a non client of the financial advisor and no compensation was provided directly or indirectly. This testimonial is not a guarantee of future performance or investment success, and the testimonial may not be representative of the experience of other customers. Please visit BrokerCheck to see more on the background of this professional.}

"Growing up, I watched as my best friend assembled 1,000-piece jigsaw puzzles with ease in their family room. I never understood the secret to solving a puzzle until one day my friend revealed her strategy: start by building the frame around the edges and corners, then place the internal pieces.

I love the pop culture anecdotes in 'PopEnomics.' I was hooked years ago when I started reading Jesse’s blogs. He helps you put the pieces together to pursue a successful retirement in 'PopEnomics.' If you follow the recommendations in this book, planning for retirement will not leave you puzzled.

Whether you’re starting your puzzle from the center, or the corners, Jesse helps you build a strategy to complete the puzzle picture."

Carla J. Davis
Friend, Client, and, President, Carla Davis Communications

^{This testimonial was given by a client of the financial advisor and no compensation was provided directly or indirectly. This testimonial is not a guarantee of future performance or investment success, and the testimonial may not be representative of the experience of other customers. Please visit BrokerCheck to see more on the background of this professional.}